Erin's Tumblr

  • 25th
  • May
  • 2010
This is Rosie the Riveter. She is a United States cultural icon representing women who went to work during World War II, many of them for the first time. The picture, We Can Do it, is by J. Howard Miller, Produced by Westinghouse for the War Production Co-Ordianting Committee, and was part of a larger effort by the government to change the image of women in order to attract them to the workforce. The term “Rosie the Riveter” was first used in 1942 in a song of the same name written by Redd Evans and John Jacob Loeb. All the day long,Whether rain or shineShe’s was part of the assembly line.She’s making history,Working for victoryRosie the Riveter As women, we owe our accepted presence in the workforce, at least in part, to a marketing campaign.

This is Rosie the Riveter. She is a United States cultural icon representing women who went to work during World War II, many of them for the first time. The picture, We Can Do it, is by J. Howard Miller, Produced by Westinghouse for the War Production Co-Ordianting Committee, and was part of a larger effort by the government to change the image of women in order to attract them to the workforce.

The term “Rosie the Riveter” was first used in 1942 in a song of the same name written by Redd Evans and John Jacob Loeb.

All the day long,
Whether rain or shine
She’s was part of the assembly line.
She’s making history,
Working for victory
Rosie the Riveter

As women, we owe our accepted presence in the workforce, at least in part, to a marketing campaign.